| Photograph of a man in an Agave field. Deer standing proud. Date 1922. | It was 1922. Señor Jose Maria was a hard-working farmer from Jalisco. He farmed for hours a day, believing every second of effort counted. At night, Señor Jose Maria gazed out his window. Not at the beautiful town women. Not at the sparkling moon. But at leaves. He admired the majestic blue <i>agave</i> plants and the deer as they wandered through them in the moonlight. He dreamt that one day, his <i>agave</i> plants would become a high-quality tequila that people would love. | |
| Agave hearts. Agave leaf. | While his family slept, Señor Jose Maria spent his nights secretly developing the CAZADORES® formula. Until that time, <i>pulque</i> was the most common drink made from <i>agave</i> consumed at local cantinas. And yes, it tasted as strange as it sounds. Señor Jose Maria was confident he could change this perception of <i>agave</i> by making a high-quality distilled liquor.<br><br>After years of refining his recipe, Señor Jose Maria finally perfected the "original" CAZADORES® tequila. He kept the recipe in a small, wooden box hidden within the adobe walls of his farm. Because keeping it under his mattress would've been very uncomfortable. | |
| Agave field. Agave heart cut in half. | It wasn't until years later that the dream became a reality. Future generations began to appreciate Señor Jose Maria's pride in his family values and traditions, and worked hard to preserve the land. His ethics exemplified perseverance, which came to life when the reputation of Tequila CAZADORES® became more and more widespread. He didn't rest until every last <i>agave</i> leaf was wished goodnight. Or, so legend has it. | |
| Photograph of barrels stacked high. Shot of tequila. Date 2002. | Tequila CAZADORES® was eventually served at family gatherings and important occasions, and guests admired its premium quality. Soon, even non-family members began showing up. In 1973, the taste of Tequila CAZADORES® was so widely enjoyed that a new distillery was opened to meet the growing demand for its unique flavor. There it was produced and distributed throughout Mexico, and eventually the world.<br><br>Tequila CAZADORES® had established itself as one of Mexico's most respected tequila distilleries, and the fifth highest selling tequila brand in the world. All thanks to a dream from Señor Jose Maria. | |
| Bottle of Cazadores Reposado Tequila. Deer standing proud. | And in honor of that dream, this unique tequila was named "CAZADORES®", Spanish for "hunters". A name that symbolizes Señor Jose Maria's constant pursuit to create the world's finest premium tequila. And a deer was placed on the label, not because the antlers looked snazzy (although they do), but because Señor Jose Maria loved watching the deer run majestically through the <i>agave</i> fields. To him they stood for boldness, perseverance and pride. And that's why you'll find a deer on his most precious creation. So when looking to order a true, premium tequila, just ask for CAZADORES®. The One With The Deer On It. |
